Response Race: How Fast Do You Respond to Leads?
Speed-to-lead is the single biggest factor in lead conversion. This free tool shows how your response time compares to industry benchmarks and calculates how much revenue you're losing from slow follow-up.
How fast does your business respond to a new lead?
Select your normal response time to see what happens while a lead waits.
About This Tool
Enter your average response time and lead volume. The Response Race shows how your speed compares to the industry, how it affects your qualification rate, and how much revenue faster response could generate.
Methodology
The tool uses industry research showing that contacting a lead within 5 minutes makes you 21x more likely to qualify them compared to 30 minutes. It calculates the difference in qualification rate between your current response time and an instant (under 5 minute) response, then applies the difference to your lead volume and average job value.
Frequently Asked Questions
Why does response time matter so much?
Research shows that contacting a lead within 5 minutes makes you 21x more likely to qualify them compared to waiting 30 minutes. The faster you respond, the more likely the lead is to still be interested and available — and the less likely they are to have contacted a competitor.
What is a good response time?
Under 5 minutes is ideal. Under 1 minute is even better. The average service business takes 47 hours to respond to a new lead — which is why most leads go cold. Even improving from hours to minutes dramatically increases conversion.
How does the tool calculate my lost revenue?
The tool compares your current response time to an instant (under 5 minute) response, calculates the difference in qualification rate based on industry research, and applies that to your lead volume and average job value to estimate the revenue you're losing from slow response.
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