Meta Ads Management for Service Businesses
Meta ads that generate real leads, not just clicks. We build, track, and optimize Facebook and Instagram campaigns designed for businesses that depend on booked appointments — with full-funnel attribution from ad spend to booked appointment.
How It Works
Campaign Strategy
We define your campaign architecture, audience targeting, and lead qualification criteria before a single dollar is spent.
Creative Development
We build ad creative that speaks to your ideal customer's specific problem — not generic templates copied across accounts.
Tracking & Attribution
Every lead is tracked from ad click to booked appointment, so you know exactly which campaigns, audiences, and creatives produce results.
Continuous Optimization
We monitor performance, pause underperforming ads, scale winners, and adjust budgets based on cost-per-appointment — not cost-per-click.
Why It Matters
Campaigns optimized for cost-per-appointment, not cost-per-click
Full-funnel tracking from ad spend to booked appointment
Creative built for your specific industry and customer
Continuous optimization based on real performance data
Frequently Asked Questions
Why Meta ads instead of Google ads for service businesses?
Meta ads let you reach potential customers proactively — before they're actively searching. For many services, customers aren't searching yet but would respond to the right offer. Google captures existing demand; Meta creates it. Many businesses benefit from both.
How much should I spend on Meta ads?
It depends on your market, offer, and target cost per appointment. Most service businesses need a minimum of $1,500-3,000/month to generate consistent lead volume. We help you determine the right budget during the strategy call.
Do you manage the ad creative or do I need to provide it?
We handle creative development — ad copy, headlines, and visual concepts. You provide photos of your work and any brand guidelines. We build ads designed to convert, not just look good.
How do you track which ads actually produce appointments?
We implement full-funnel tracking that connects each lead back to the specific ad, audience, and creative that generated it. When a lead books an appointment, that data flows back to the campaign level.
Related Services & Resources
Ad Creative
Ads built around your offer, your audience, and the reason someone should take action now. Not generic templates — creative designed to stop the scroll, communicate value, and drive qualified inquiries.
Lead Generation
Campaigns designed to turn attention into actual inquiries from potential buyers. Not random traffic — qualified leads from people who match your ideal customer profile and are ready to take action.
Campaign Optimization
We constantly monitor performance and improve targeting, creative, cost per lead, and conversion. Campaigns are never set-and-forget — they're continuously optimized based on real data to lower your cost per lead and cost per appointment.
Roofing Meta Ads
Roofing is a high-ticket, emergency-driven business. When a homeowner needs a roofer, they need one now. On Radar helps roofing companies generate qualified leads from Meta Ads and turn them into booked estimates.
HVAC Meta Ads
HVAC is a seasonal, emergency-driven business. When the AC breaks in July or the furnace fails in January, homeowners need service immediately. On Radar helps HVAC companies generate qualified leads from Meta Ads and turn them into booked service calls and installation estimates.
Radar Lab
Estimate your ad spend and cost per lead
Ready for more booked appointments?
Book a strategy call and we'll look at your offer, market, and current acquisition strategy to see whether Meta Ads can become a reliable source of new opportunities.