Lead Generation Through Meta Ads
Campaigns designed to turn attention into actual inquiries from potential buyers. Not random traffic — qualified leads from people who match your ideal customer profile and are ready to take action.
How It Works
Audience Targeting
We define your ideal customer profile and build Meta audiences that reach them — by location, demographics, interests, and behaviors.
Lead Capture
We build the lead capture path — ad to form or message — designed to convert ad clicks into actual inquiries with minimal friction.
Lead Quality
We optimize for lead quality, not just volume. The goal is inquiries from people who are actually qualified to buy what you sell.
Cost Per Lead
We track and optimize cost per lead continuously, so you know exactly what each inquiry costs and can scale what works.
Why It Matters
Audiences targeted by your ideal customer profile
Lead capture paths designed for conversion
Optimized for lead quality, not just volume
Clear cost-per-lead tracking and optimization
Frequently Asked Questions
What's the difference between leads and qualified leads?
A lead is anyone who gives you their contact information. A qualified lead is someone who matches your ideal customer profile and is actually ready to buy. We optimize for qualified leads — people worth your time to follow up with.
How do you target the right audience on Meta?
Meta offers powerful targeting — by location, demographics, interests, behaviors, and life events. We combine these with lookalike audiences built from your existing customers to reach people most likely to buy.
What does a lead cost on Meta ads?
It varies by industry, market, and campaign quality. Typical cost per lead ranges from $15-80 for service businesses. We optimize continuously to bring your cost per lead down while maintaining quality.
How do you capture leads from Meta ads?
We use lead forms, landing pages, or direct messaging — whichever works best for your audience. The path is designed to be frictionless so interested prospects can inquire without barriers.
Related Services & Resources
Meta Ads
Meta ads that generate real leads, not just clicks. We build, track, and optimize Facebook and Instagram campaigns designed for businesses that depend on booked appointments — with full-funnel attribution from ad spend to booked appointment.
Ad Creative
Ads built around your offer, your audience, and the reason someone should take action now. Not generic templates — creative designed to stop the scroll, communicate value, and drive qualified inquiries.
Campaign Optimization
We constantly monitor performance and improve targeting, creative, cost per lead, and conversion. Campaigns are never set-and-forget — they're continuously optimized based on real data to lower your cost per lead and cost per appointment.
Roofing Meta Ads
Roofing is a high-ticket, emergency-driven business. When a homeowner needs a roofer, they need one now. On Radar helps roofing companies generate qualified leads from Meta Ads and turn them into booked estimates.
HVAC Meta Ads
HVAC is a seasonal, emergency-driven business. When the AC breaks in July or the furnace fails in January, homeowners need service immediately. On Radar helps HVAC companies generate qualified leads from Meta Ads and turn them into booked service calls and installation estimates.
Radar Lab
Estimate your ad spend and cost per lead
Ready for more booked appointments?
Book a strategy call and we'll look at your offer, market, and current acquisition strategy to see whether Meta Ads can become a reliable source of new opportunities.