Radar Scan: Calculate Your Lead & Revenue Opportunity
The Radar Scan is a free interactive tool that calculates your lead and revenue opportunity based on your business metrics. See exactly how much revenue you could be capturing with faster follow-up and better lead conversion.
Tell us about your business
Your current process
About This Tool
Enter your current metrics — lead volume, close rate, average job value — and the Radar Scan calculates your potential revenue opportunity. The tool uses our centralized calculation engine with transparent formulas, so you can see exactly how every number is derived.
Methodology
The Radar Scan uses the formula: Expected Revenue = Leads × Conversion Rate × Average Job Value. It then compares your current performance against an improved scenario with faster response times and better follow-up to calculate the incremental revenue opportunity. All calculations use full precision internally and round only for display.
Frequently Asked Questions
How does the Radar Scan calculate my revenue opportunity?
The tool takes your lead volume, current conversion rate, and average job value, then calculates your current revenue. It then models an improved scenario with faster response times and higher conversion rates to show the incremental revenue opportunity. All formulas are transparent and shown in the methodology section.
Is the revenue estimate guaranteed?
No. The results are modeled estimates based on your inputs and industry benchmarks. Actual results depend on many factors including your market, competition, and execution. We label all results as 'estimated opportunity' — never guaranteed revenue.
What data do I need to use the calculator?
You need to know your approximate monthly lead volume, your current close rate (what percentage of leads become jobs), and your average job value. If you're not sure, use industry averages as a starting point.
Related Services & Resources
Meta Ads
Meta ads that generate real leads, not just clicks. We build, track, and optimize Facebook and Instagram campaigns designed for businesses that depend on booked appointments — with full-funnel attribution from ad spend to booked appointment.
Ad Creative
Ads built around your offer, your audience, and the reason someone should take action now. Not generic templates — creative designed to stop the scroll, communicate value, and drive qualified inquiries.
Lead Generation
Campaigns designed to turn attention into actual inquiries from potential buyers. Not random traffic — qualified leads from people who match your ideal customer profile and are ready to take action.
Roofing Lead Generation
Roofing is a high-ticket, emergency-driven business. When a homeowner needs a roofer, they need one now. On Radar helps roofing companies generate qualified leads from Meta Ads and turn them into booked estimates.
HVAC Lead Generation
HVAC is a seasonal, emergency-driven business. When the AC breaks in July or the furnace fails in January, homeowners need service immediately. On Radar helps HVAC companies generate qualified leads from Meta Ads and turn them into booked service calls and installation estimates.
Ready for more booked appointments?
Book a strategy call and we'll look at your offer, market, and current acquisition strategy to see whether Meta Ads can become a reliable source of new opportunities.
